How to Increase the SEO Ranking of My Content?
In today’s world, we come across loads of content on the web every day. Whatever information w need is available on the internet in one form or the other, be it blogs, videos, or images. The competition between content creators is exponentially high.
In such a scenario, how do we differentiate our content from the rest or at least attempt to? Optimizing our content for the search engines in one concrete way. Read ahead to learn 7 basic ways to optimize your content for search engines, in other words, SEO strategies.
Improve Inter-Linking of Your Pages
Inter-linking or Internal Linking plays a huge role in enhancing your content for SEO. This helps visitors to navigate through your website in a linear and easy way. It also makes sure no page of your website becomes an orphan.
This also helps the google search engine to analyze your website easily. It enables the search engine to understand the structure of your website and helps it create a map. These interlinks tell the search engine that the pages are linked together and are related to each other. The more related pages, the better would be your SEO rankings.
Check orphaned Content and Link Them Properly
Orphaned content is content that is no linked properly to any of the pages of your website. When the search engine comes across such content, it has no idea where to map it to. So, such content affects the overall rankings of your website. So, if you have orphaned content, find relevant pages to link it to.
Add Alt-Texts and Descriptions the Images You Use
You can very well boost the SEO ratings of your content by optimizing your images. Use the Alt-text area to explain what the image is about. This space helps the disabled to understand what the image is about. Similarly, use captions and descriptions properly with relevant keywords to optimize them. This goes a long way in improving your SEO rankings.
But keep in mind, do not stuff your keywords. Organically introduces relevant keywords wherever necessary. This is applicable to images and your main content body.
Use Keywords the Right Way
it is very easy to get carried away to optimize SEO while creating content. What happens as a result is the mindless usage of keywords everywhere on your page. This is otherwise called Keyword Stuffing.
The search engine identifies such stuffing and penalizes the content ratings. It is always good to add relevant variations of the main keyword organically into your content.
Encourage User Engagement by Enabling Comments
Comments have a positive impact n the SEO rankings of a page. The more the comments on a particular piece of content, the better would be its ratings. Higher comments tell the search engine that this piece of content is worth sharing and is healthy, which is why it is thriving. So, the search engine rewards the price of content by improving its rankings.
Improve Readabilty
Use short crips sentences and easy-to-read words. You need not use heavy jargon on your content. Contrary to your expectations, it doesn’t help the content piece but affects the readability of the piece. When your content is difficult to read, users will leave the page easily leading to higher bounce rates. Be clear with your language and choice of words as much as possible.
[Also Read: Enhancing Productivity – Personal and Professional Paradigms]
Where to Find Best SEO Related Content in India?
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