The Future of SEO: How Google’s E-A-T Guidelines Will Shape Search Results
In the present digital landscape, search engine optimization (SEO) is crucial for businesses to succeed online. With Google’s ever-evolving algorithms, it’s important to stay on top of the latest trends and best practices. One of the most important factors in determining your website’s ranking on Google is its E-A-T score, which stands for Expertise, Authoritativeness, and Trustworthiness.
However, with the recent updates to Google’s algorithm, it’s not just about E-A-T anymore – it’s about E-E-A-T, which includes the additional factor of “Experience of the creator of the Main Content”. In this blog, we’ll look at what E-E-A-T is and how to improve your website’s E-E-A-T score to rank higher on Google.
What is E-E-A-T?
E-E-A-T stands for “Experience, Expertise, Authoritativeness, Trustworthiness”. This means that not only does your website need to establish its expertise, authority, and trustworthiness, but also the experience of the creator of its main content, in other words, the author of a blog post or article. This boosts content credibility and is particularly important for websites that produce content related to health, finance, or other sensitive topics.
Is a Good E-E-A-T Score Important?
Google’s goal is to provide the most relevant and helpful results to users’ search queries. By using E-E-A-T as a ranking factor, Google can ensure that the content displayed in search results is accurate, credible, relatable, and trustworthy. Websites that have a high E-E-A-T score are more likely to rank higher in the SERPs, which can lead to increased traffic, visibility, and ultimately, revenue.
[Also read: How is the Diderot Effect Used by Businesses?]
How Do I Improve My Website’s E-E-A-T Score?
Improving your website’s E-E-A-T score requires a multi-faceted approach. Here are some strategies you can implement to enhance your website’s E-E-A-T score:
Optimize for Mobile
The current era is predominantly mobile-first. It becomes that much more important to ensure your website is optimized for mobile devices. This includes having a responsive design, fast loading times, easy language, and easy-to-use navigation.
Establish Expertise and Authority
One of the best ways to establish expertise and authority is by creating high-quality content that is accurate, helpful, and informative. Ensure your website provides valuable information that is backed up by credible sources. You can also establish expertise by providing biographies of your writers and contributors, as well as displaying any awards, certifications, or accolades your website has received.
Build Trustworthiness
To build trustworthiness, it’s important to provide a secure and safe user experience. This includes having a secure website with an SSL certificate, displaying your contact information prominently, and having a crystal clear privacy policy. Displaying valid customer reviews, ratings, and testimonials also helps build trust among your website’s readership.
Focus on User Experience
Another important factor in improving your E-E-A-T score is enhancing the user experience. Make sure your website is easy to navigate, with clear calls-to-action and intuitive design. You should also ensure that your website is accessible to users with disabilities, such as by providing alternative text for images and captions for videos.
Enhance Your Website’s Performance by Acing Google’s E-E-A-T Quality Score
Improving your website’s E-E-A-T score is essential for ranking higher on Google and driving more traffic to your website. By establishing expertise, authority, and trustworthiness, as well as focusing on the expertise of the creator of the main content, you can improve your website’s E-E-A-T score and position your website for success in the digital landscape.
[3-minute read: 5 Ways to Improve SEO Rankings]
